A graduate economist by profession, Vedrana has had the opportunity to work in different industries in her many years of work experience, and to realize herself professionally through B2C and B2B sales. Working in the B2B sales channel, she acquired and implemented knowledge in customer relationship management, product and service development, project management through cooperation with technical and marketing teams, all while achieving sales plans and project profitability, and always with a special emphasis on end-user satisfaction. product and service. Since 2017, she has been working as an independent entrepreneur. It actively cooperates with three users - sales through the B2C channel, marketing, sales planning, new product development, digital advertising and implementation of modern marketing and sales tools. While deliberately changing the industries (automotive, IT, tourism) in which she worked to develop diverse knowledge, one thing was always the same – the focus on customer/user satisfaction.

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